Pharmaceutical Sales

Primary care physicians allot on average 10 minutes per day with a pharmaceutical representative1 – and yet your success is depended on this critical exchange.  How can your sales representatives or pharmadetailer be much more successful, potent and effective?  How can you provide more effective training in all aspects of your business?

Through the fusion of technology, science of adult learning, videography and computer based learning; RealityV™ has emerged enabling the most effective sales training.  Beyond classroom training, beyond computer based learning, beyond serious gaming – RealityV™ achieves unmatched levels of knowledge retention, critical decision making, and performance-under-stress assuring predictable performance even when confronted with the most demanding physicians. This is not a fad, but rather the manifestation of known principals of training that is being delivered in a format that has finally become affordable.

RealityV™ is a personalized interactive video program that immerses each trainee into a personal or team playing scenario.  Learning takes place through a series of learning – doing – learning – doing exercises.  Like a movie all scenes are created with real actors creating a most immersive, realistic and emotive learning environment.  But unlike a movie, the trainee interacts with the action, thereby affecting scenario outcomes, influentially witnessing the consequences of their decisions and is provided instant feedback. 

Imagine your corporate knowledge, best sales-practices, new product launches and sales objectives weaved into a poignant story with embedded dynamic game play imparting key learning points and establishing systems thinking and mental models.  Company specific topics like visualization of drug pathways, strategies and tactics to enhance access, nuances of scientific pharmadetailing, handling complex legal or ethical issues, leveraging your most successful sales techniques are ideally handled by RealityV™.

InVisM is at the forefront of this new training methodology.  It has assembled leading experts in adult training, serious gaming, visualizations and simulations, business and technology to customize RealityV™ training to your specific needs.  It then makes training securely available anytime and anywhere - minimizing travel and interrupted work for your busy representatives.

If you want to win you must have effective representatives - RealityV™ is guaranteed to profoundly transform your organization and positively enhance your competitive advantage.

1. Pharmaceutical Representative, 2008 Access Report, July 2008
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